Two associations have debuted separate ad campaigns designed to highlight the economic impacts of their industries.

The "We are the Cannabis Industry" campaign by the National Cannabis Industry Association and "Together We are a Force" campaign by the Outdoor Industry Association are each designed to reach consumers and policymakers through print and online ads.

"Cannabis businesses generate billions of dollars in economic activity and support tens of thousands of jobs," NCIA Executive Director Aaron Smith said. "The people of the industry provide compassionate care for patients, responsible education for consumers, and cutting-edge innovation for quality and safety. We're proud to tell their stories."

The cornerstone of NCIA's campaign is a website—www.wearethecannabisindustry.com—featuring profiles of employees in the cannabis industry as well as people who use the drug for pain medication. The association also will run digital ads in the Washington, D.C., area for the first time in its history.

OIA's campaign will consist of print ads, videos and online content also profiling people within the industry. Some ads can be viewed at outdoorindustry.org/together-we-are-a-force.

"We know that there are numerous issues that are too important, too significant to be shouldered by the individual—they need to be addressed by the entire industry," OIA Executive Director Amy Roberts said. "On issues like the environment and sustainability, by working together and uniting our voices, we can achieve great success."

The launch of OIA's campaign comes only a few weeks after President Barack Obama signed into law a bill directing the government to study the contributions of the outdoor industry to the U.S. economy.

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